Legal

Privacy
Policy

Last updated: April 12, 2025 · HDC Brands LLC · Applies to all ARCHE services

Your privacy matters to us. This policy explains what data we collect, why we collect it, how we use it, and your rights. We keep it plain and honest — no legal fog. Questions? Email us at info@carbongreylabs.com

1. Who We Are

ARCHE is operated by HDC Brands LLC ("we," "us," "our"). When we say "ARCHE," we mean the platform, website, and all related services accessible at arche.carbongreylabs.com and any associated domains.

For privacy matters, you can reach us at:

2. Data We Collect

2.1 Information You Provide

Data TypeWhat It IsWhy We Collect It
Account informationName, email address, password (hashed)To create and manage your account
Session contentYour messages, ideas, and co-founder conversationsTo provide the Service and persist your sessions
Blueprint dataProduct blueprints, features, and roadmaps you generateTo save and retrieve your work
Payment informationBilling details (processed by Stripe — we never see card numbers)To process subscription payments

2.2 Information Collected Automatically

Data TypeWhat It IsWhy We Collect It
Usage dataPages visited, features used, session timestampsTo improve the Service and fix issues
Device informationBrowser type, operating system, screen resolutionTo ensure compatibility
IP addressYour internet IP addressSecurity, fraud prevention, general location
CookiesSession tokens, preference cookiesAuthentication and user experience

2.3 Third-Party Authentication Data

If you sign in using Google or GitHub, we receive basic profile data from those providers (name, email, profile photo). We do not receive your passwords from third-party providers. The data we receive is governed by the respective provider's privacy policy.

3. How We Use Your Data

We use your data exclusively to:

We do not sell your data. We do not share your personal information with advertisers. We do not use your session content or blueprints to train AI models without your explicit consent.

4. Data Sharing

We share limited data with trusted service providers who help us deliver ARCHE:

ProviderPurposeData Shared
AnthropicAI model provider (co-founder engine)Your message content per session
StripePayment processingBilling info, subscription status
SupabaseDatabase, authentication, storageAccount data, sessions, blueprints
VercelHosting and deliveryWeb traffic, IP (logs only)
Google / GitHubOptional sign-in providersBasic profile if you use OAuth login

We require all service providers to maintain appropriate data security and to process your data only as directed by us.

We may also share data when required by law, court order, or governmental authority, or when necessary to protect the rights, safety, or property of HDC Brands LLC or others.

5. Data Storage and Security

5.1 Storage Location

Your data is stored on Supabase infrastructure hosted in the US East region (us-east-1). By using ARCHE, you consent to the transfer and processing of your data in the United States.

5.2 Security Measures

We implement industry-standard security practices including:

5.3 Data Breach Notification

In the unlikely event of a data breach affecting your personal information, we will notify you within 72 hours of becoming aware of the breach, as required by applicable law.

6. Cookies and Tracking

We use essential cookies for authentication (session tokens) and basic functionality. We do not use advertising cookies or cross-site tracking cookies. You can disable cookies in your browser settings, but this will affect your ability to remain logged in.

We do not use Google Analytics, Facebook Pixel, or other third-party advertising trackers.

7. Your Rights

Regardless of where you are located, you have the following rights regarding your personal data:

To exercise any of these rights, contact us at info@carbongreylabs.com. We will respond within 30 days.

8. Data Retention

We retain your data for as long as your account is active. When you cancel your account:

You can request immediate deletion of your data at any time by contacting info@carbongreylabs.com.

9. Children's Privacy

ARCHE is not directed at children under the age of 18. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us with personal information, please contact us at info@carbongreylabs.com and we will promptly delete it.

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete personal information, and the right to opt-out of the sale of personal information. We do not sell personal information. To exercise your California rights, contact us at info@carbongreylabs.com.

11. GDPR (European Users)

If you are located in the European Economic Area (EEA), we process your personal data under the following legal bases:

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or by a prominent notice within ARCHE at least 14 days before the changes take effect. The "Last updated" date at the top of this page reflects the most recent revision.

13. Contact Us

For any privacy-related questions, requests, or concerns:

We aim to respond to all privacy inquiries within 5 business days.